Art, Design & Media
Social Media and Digital Marketing
Level 3 Advanced Apprenticeship
Digital marketing and the use of social and digital media is a key part of modern business marketing strategies and practice.
The growth of this industry sector has seen a number of jobs advertised for social media experts. Many employers would like to expand their digital marketing presence and subsequent departments but feel the shortage of skilled workers in this area is preventing them from fully harnessing the benefits that digital media can bring.
Businesses are looking for more digital marketing capability and capacity, which is increasing the demand for skilled people in this sector. This framework is created to equip apprentices with the ability to understand, utilise and develop the skills needed to work in social media and digital marketing roles.
Applicants must be in a suitable job role, have basic maths, ICT and English skills, demonstrate a ‘can do’ attitude in a work environment and have a keen interest in social media and digital marketing.
Suitable job roles (Social Media Pathway)
Suitable job roles (Digital Marketing Pathway)
Typical duties (Social Media Pathway)
Typical duties (Digital Marketing Pathway)
Units (Social Media Pathway)
Units (Digital Marketing Pathway)
Apprenticeships consist of different qualifications, each of which recognises the achievement of a specific set of skills, enhanced knowledge or level of attainment in a particular subject area.
Apprentices also develop qualities and skills needed for success in learning and life in the following areas:
Employment or further study on a Higher Apprenticeship in Business and Professional Administration or IT, Web and Telecoms Professionals, or degrees in Marketing or Management.