The social and digital landscape can be a tricky environment for any business to make a significant impact. This is why it’s vital for any growing business to have a skilled digital marketer to engage your audience, share your company’s values, and help retain and grow your customer base.
A digital marketing apprentice who is at the start of their career can be moulded to the needs of your organisation whilst being trained to be knowledgeable in a range of marketing disciplines. It can also save you a lot of money on outsourcing to costly agencies and freelancers. Here are our top five…
Effective and engaging content is a vital part of digital marketing. Content can capture the interest of your audience through digital media, product photography, videography and more to convey your brand in exciting ways, which our apprenticeship programmes covers extensively. In the long run, engaging social and digital content is what drives online sales.
Understanding copyright and ownership of content is an important element of content creation and digital marketing. Knowing when and how you can use digital materials you have not created in your campaigns can be difficult, but this type of knowledge is essential for any digital marketer.
In today’s digital world it’s now easier than ever to segment your audience. Digital marketing platforms allow you to target specific audiences based on age, geographic location, interests and more. Understanding the different ways you can target your customer base, or even a portion of that audience, through emails, social media and search engine ads can be complicated, but is a key skill of any digital marketer.
Customer loyalty can be tricky to establish but it is worth the effort; after all, it often costs more to attract and convert new customers than it does to retain existing ones. Loyal customers will repurchase a product or service and recommend your business to others. Establishing customer loyalty can be accomplished through a range of digital activities such as personal email communication, bespoke and targeted offers and engaging social content that keeps interest in your products and services alive.
A campaign to bring in new customers can be expensive so you want to give it the best possible chance of succeeding. Successful campaigns use a range of audio, photography, graphics and video to show what your business does and how the customer is missing out by not using your product or service.
Expert digital marketers need great training. There are a variety of roles within digital marketing and we offer two Level 3 apprenticeships that cover different digital marketing disciplines. Our apprenticeship programmes are designed to produce high calibre digital marketers who will have a positive impact on the companies they work for.
Find out more about recruiting a digital marketer or junior content producer by emailing info@learningunlimteduk.com
Find out more about the government’s apprenticeship bonus scheme (available until the end of March).